On the Record...Online

Expert Insights: Developing Key Messages in Political Campaigns – White House Press Secretaries Panel


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In this exclusive podcast recording, a distinguished panel featuring four former White House Press Secretaries share invaluable insights with public relations agency professionals on key message development, navigating unforeseen challenges, and maintaining accuracy in political campaigns. The panel discussion, moderated by Dan Schnur, Director of the Institute for Politics at USC, brings together seasoned strategic…
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On the Record...OnlineBy Eric Schwartzman