Host Gene Swank is joined by Alicia Williams of Aliste Marketing. Co-hosts Elena Nabi from Yuppr and Dr. Phillip Hickman of Pla Book chime in as well. We discuss bootstrapping a company when times are tough, the image a company leader should convey and of course we dive deep into all of the digital marketing goodies.

This episode is sponsored by Propellant Labs Online Incubator. Propellant Labs is an equity free incubator that helps business professionals raise capital and take their business to the next level.