Today we’re diving deep into an industry many of you have likely heard of and perhaps even participated in. It’s a nearly $2-billion-dollar global market, growing 15-20% each year. They are called expert networks and in the words of today’s guest, they are, “brokers of knowledge – all the stuff that is too niche, quirky, timely or contextual for anyone to put it in writing or audio.

Traditionally, these expert networks have been the tools of trade for management consultants and analysts in hedge funds, private equity, and investment banking. That’s beginning to change as more and more professionals seek the insights, knowledge, and highly specialized expertise these expert networks offer, all through the medium of conversation. This even includes medical research and academia.

Today’s guest is the ideal wise companion as we explore this space. Max Friberg began his career as a McKinsey Consultant, personally conducting hundreds of expert interviews in the course of his work. For Max, these expert interviews were critical in helping his clients tackle highly specific and challenging problems in their business. Today Max is the founder and CEO of Inex One, a platform that enables easy access to many of the world’s top expert networks, all in in one place. We’ll learn more about his company, how expert networks actually work and what can be gained from these highly specialized conversations.  With that said, let’s get started…