In this episode of the FatRank Podcast, James Dooley speaks with Chris Walker, the founder of Legiit, about practical ways to strengthen a knowledge panel by increasing Google’s confidence in an entity. Chris Walker explains that the process starts with fundamentals like completing social profiles, then expands into building a wider footprint across high-authority third-party sources. He outlines how authoritative wiki-style properties, consistent brand-name mentions, press releases, and supporting web properties can reinforce entity understanding and reduce ambiguity, especially for common names where misattribution is more likely.