Jason Blair, Owner of Aastro Roofing in South Florida, breaks down how to build a roofing business the right way in a hyper-competitive market with over 1,200 competitors. He covers the reality of scaling from $2M to $15M, hard lessons like a $17k unpaid job, why he still visits every jobsite, and his give-back program that reroutes ad dollars into free roofs for families in need.