In this expert segment, Brad Buchholz, VP of Business Development at POM Wonderful, shares how clean-label innovation, upcycling, and grit are shaping the future of food. From the MAHA movement and microbiome health to rising cocoa costs and ingredient reformulation, Brad reveals how founders can create products that are both sustainable and scalable — without sacrificing performance.

We also dive into one of the most overlooked growth levers for better-for-you brands: shelf life. Brad explains how natural antioxidants and polyphenol-rich upcycled ingredients can extend product stability while meeting clean-label expectations — a critical insight for any founder preparing to scale.

If you want to learn how to strengthen your product's shelf life, reduce waste, and prepare for co-manufacturing success, join my upcoming Shelf Life Workshop — where we'll cover real-world testing, natural preservation strategies, and formulation tools that protect your margins.

🎟️ Reserve your spot now and make your product shelf-ready with confidence.

https://camaresearch.com/resources to Download resources including "Questions to Ask Potential Co-Manufacturers" to help you as you grow your better-for-you food brand.

Schedule a free hot seat strategy call here