Expert Spotlight: June Jo Lee on Food Ethnography

In this episode, I sit down with June Jo Lee, a leading food ethnographer, to explore how food is more than fuel — it's culture, rhythm, and care. June shares how observing the way people live with food reveals powerful insights for founders building products that stick.

Here are 6 takeaways from our conversation:

• Food is culture, not just fuel.

• Pay attention to rhythm — meals are routines and rituals.

• Design for care, not just nutrition.

• Observe how people live with food, not only what they say.

• Global perspectives matter.

• The real opportunity is moving from product to lifestyle.

June's wisdom will inspire you to think differently about how your product fits into people's lives — and how to scale with purpose.

https://camaresearch.com/resources to Download resources including "Questions to Ask Potential Co-Manufacturers" to help you as you grow your better-for-you food brand.

Schedule a free hot seat strategy call here