Strategy consultant Dorie Clark interviews Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion and co-author of Yes! 50 Scientifically Proven Ways to Be Persuasive. In this discussion, Cialdini and Clark discuss pricing strategy, how to ask for favors successfully, building commitment, fulfilling goals, and how to build new business relationships and win over skeptics. Learn more at www.dorieclark.com and www.influenceatwork.com.