Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing.

In this session, Ben and Logan explain the logic behind the dollar-a-day Facebook ad strategy. They explain what type of content does well and how you can test your own post to find "winners."