Fernando Silva is a Solutions Associate at Wistia, responsible for helping companies implement video in their digital marketing strategy more efficiently and creatively. Fernando specializes in helping SMB companies with video in marketing and sales.  In this expert session, you'll learn about the different types of video to use throughout the buyer’s journey (awareness stage, consideration stage, and decision stage), and how to measure the success of these videos to make the most out of your future marketing campaigns. Watch the original video recording here: https://www.stukent.com/expert-sessions/video-buyers-journey/

Expert Session: Fernando Silva

Welcome to the Stukent Expert Session Podcast...where you can learn digital marketing from industry experts!
 
Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry.

For more great content, visit stukent.com to check out our amazing digital marketing resources used by universities such as Stanford, UCLA, Oxford, Syracuse + thousands of other institutions as well as digital marketers around the globe!

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest’s communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.

"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:  Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process. 

Writing for the Customer's Journey: Cody Ryan Martell

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Expert Session: Fernando Silva

Download our free app to listen on your phone