Larry Kim is the founder and CEO of Mobile Monkey, a software that helps marketers grow their business using chatbots. Before founding Mobile Monkey, he founded a digital marketing software and services company called Wordstream, which recently sold for $130 million. in this expert session, Larry shares his top 5 strategies for implementing chatbots in a company's business and marketing operations to grow its audience and generate sales. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/chatbot-strategy-for-marketers/  Larry's Company, Mobile Monkey: https://mobilemonkey.com/  UPDATE: The discount code that Larry mentions in the video no longer works due to Mobile Monkey changing their checkout process, but the discount can be secured by registering for the Global Marketing Summit Series at this link: https://mobilemonkey.com/summits/  

Expert Session: Larry Kim (Mobile Monkey)

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Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest’s communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.

"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:  Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process. 

Writing for the Customer's Journey: Cody Ryan Martell

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Expert Session: Larry Kim (Mobile Monkey)

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