Shane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED, and Advertising Age. He recently published his first book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. In this expert session, you'll learn how to compel your audience by becoming a great storyteller. You will also be introduced to the content flywheel concept. Watch the original video recording here:  https://www.stukent.com/expert-sessions/content-marketing-strategies-that-work/

Expert Session: Shane Snow

Welcome to the Stukent Expert Session Podcast...where you can learn digital marketing from industry experts!
 
Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry.

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Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest’s communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.

"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:  Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process. 

Writing for the Customer's Journey: Cody Ryan Martell

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Expert Session: Shane Snow

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