Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.

In this expert session, Zach is going to introduce you to Adobe Analytics. He'll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.

Links:

Original Video Presentation: https://www.stukent.com/expert-sessions/intro-to-adobe-analytics/ 

Zach's Company, Columbia Sportswear: https://www.columbia.com/

Install the Adobe Debugger: https://marketing.adobe.com/resources/help/en_US/sc/implement/index.html?f=debugger_install

Check out Zach's e-book: https://www.amazon.com/Answers-Common-Adobe-Analytics-Questions-ebook/dp/B01N3L2IF0