Discovery in B2B sales never ends! Learn about the secrets of continuous discovery and how to deal with multiple personas in an opportunity. In the course of PDAgroup’s focus series on sales enablement, Whitney Sieck, Senior Director of Enablement at Outreach, invites us to rethink how well we know our customers and reshape our mindset regarding discovery in B2B sales.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired