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On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. breaks down the complexities of running paid ads, specifically Google Ads, for your FM business. 

He covers the importance of keyword research to avoid wasting money, the role of landing pages in ad campaigns, the use of negative keywords to filter out irrelevant traffic, and the concept of conversions. 

This episode is a valuable resource for FM leaders considering utilizing Google Ads for their Facility Services company, or for those looking to improve their current ad campaigns. 

Tune in to learn how to structure a successful and cost-effective Google Ads campaign.