Expert Tips on How to Build a Powerful Personal Brand with Laura Pearman:

Create revenue and build a powerful personal brand before spending a lot of money on other things like a website

We're in the middle of a digital renaissance, but stay grounded. Focus on personal connections.

For personal branding, you have to know what you are going to share and does that lend itself well to your brand? "...a picture is a thousand words, so what do we want those thousand words to be?"

Record everything and give people the inside scoop.

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EXPERT TIPS ON HOW TO BUILD A POWERFUL PERSONAL BRAND

How to build a powerful personal brand with photographer Laura Pearman

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Doug: Well, welcome to the real marketing podcast, Laura, how you doing today?

Laura: I'm great, thank you so much for having me on the show, Doug.

Doug: Well, I'm so excited to connect with another fellow Youpreneur and someone in one of the favorite places in the world that I love to travel. So do you want to share with our audience a little bit about kind of your background and how you transitioned from marketing into photography?

Laura: Sure, yeah, that's actually quite a fun story. So my first degree I did the traditional a levels, as it was at that time here in the UK, and then went straight into university. And the way that I chose my degree was because you remember the show Sex and the City, right? I mean, famous show. I picked public relations and marketing as my degree, my joint major because I was in love with Samantha from Sex and the City. True story. And I thought, okay, I just really want to leave home. I really want to be an independent girl. This is the coolest way to do that. So I picked a university that was at the other end of the country to where my parents lived.

And I loved the degree. It was great fun and I love learning about the science around marketing. I really loved learning about the way that you can bend the truth in public relations and you know, all of the writing tricks that you get from a public relations part of a degree.

But the most things that I think I took away from that degree, it was the social skills, you know, like how you live away from home and what it's like when you live with a bunch of girls and all of those things that go with moving out from your home for the first time.

So I did a dissertation in my third year about how codes of ethics in public relations, because this is when the CSR thing was starting to really build up. It was the turn of the century. So like 2003, corporate social responsibility was really starting to come with the dotcom boom. And a lot of people, you know, big businesses were putting their CSR policy out on their websites and this was a new thing that was happening. So I did my dissertation based on how that affects actual real-life ethics in the real world.

Well, you can imagine after looking into that in a very detailed way, I felt a little bit disenchanted with the way the world was and I remember coming home for a break with my parents and sitting down at the dinner table and announcing to them quite matter of factly, yeah I ain't doing this as a career, and they hit the roof.

So after that, I was kind of at a loose end, I got a good degree and I thought I don't really want to do this. I don't want to lie for my career, I don't think I could do that for 45 years. So I got a job working part-time in a PR agency and that just really cemented my decision that this wasn't for me. They were promoting weaponry for different arms companies around the world. I mean,