Thinking about launching virtual meetings as a standalone event option or augmentation to a live event?

Amanda Ma, founder and CEO of Innovate Marketing Group, dove into the virtual events pool headfirst after COVID-19 hit, and offers her expert tips on how to pull them off, from pre- and post-event preparation and follow-up to technical issues to look out for and how to put that little personal touch on them that the digital world often lacks.

Meetings Today’s Tyler Davidson spoke with Ma, who wrote “Case Study: 5 Pandemic Safety Tips for High-Level Summits” story in late March, about her secrets to virtual meetings success.