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Having an online presence means having to develop your “voice”.  Some call it the hero.  Others call it the attractive character.  It’s the “persona” you present to the world in the content you publish online. 

When developing this persona, you have a few categories to consider: EXPERT, ENTHUSIAST, NICHE. 

Think of these categories as ellipses in a Venn diagram.  When creating the persona for your content, it’s not about choosing a mutually exclusive category.  Instead, it’s about fluidly adapting and moving around the Venn as you develop your online presence.

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