What does it mean when I say that amateurs get crushed while experts get paid? It recognizes that no one can master everything in an industry, yet mastery is what people flock to. So then, you must find the best niche in your industry and dive deeply to become the expert, the master, the preeminent choice in your field. “Riches are in the niches.” Learn how to do this and more on episode 11 of the Driving Success podcast with Matt Manero.