They say that comedy comes in threes, but when does a joke lose its charm? Should you strike when the iron is hot, or are you bound to get burned? On this episode of The Briefcase by Sutherland Weston, Dan Cashman and Ric Tyler talk about the shelf-life of parody and the fickle nature of "funny".

What You'll Learn:

• How an overdone or slow-to-take satire may not connect with consumers.
• How sometimes waiting longer to release a work of parody can be beneficial: it's about the balance.
• How it's up to larger establishments or personalities to test the waters to see if a parody is feasible. Otherwise, you'd have to take the leap.