This week, I spoke to Roger Welch, who is the VP of Marketing for EdTech company Springboard. This San Francisco-based startup offers career track courses on data, software engineering, coding, and UX. Unlike most other boot camps, Springboard actually guarantees job placement for their students, or they get their money back. Springboard also works closely with recent graduates for several months to help them find jobs in their desired industry. Having such a career-oriented business model allows Roger and his team to anticipate the primary concerns of prospective students and ultimately understand why someone would be curious about a school like Springboard in the first place.