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Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology
Consumers want more information about the products they are drinking: from the ingredients in products to the nutritional value. But does this curiosity extend as far as the processing technologies used to create the beverage?
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By William Reed Ltd.Consumers want more information about the products they are drinking: from the ingredients in products to the nutritional value. But does this curiosity extend as far as the processing technologies used to create the beverage?