Startup Renegades

Exploding an E-Commerce Business through Brand Story with Meg Delagrange, Co-Founder of Urban Southern


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Meg Delagrange is a creative entrepreneur who has built a thriving career as an artist and as a business owner. She's well known as the co-founder of Urban Southern, the hand-crafted leather handbag company with Amish roots. Meg’s work has been published and featured on Fox Business, WordPress TV, the Magnolia journal, USA Today, Women Magazine and Getty Images.

In this episode, Meg discusses how her background shaped who she is today and shares not just her wins, but her “fails” along the way.

Check out this episode to hear more about:

  • Why every business owner/marketer should be building a StoryBrand
  • Why Meg left a thriving marketing career to co-found a leather bag company
  • The strategies Meg used to grow the company’s email list more than 700%
  • How Meg exploded Urban Southern’s sales through email marketing

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegades at www.startuprenegades.com

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Startup RenegadesBy Shauna Armitage

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