In the final episode of our five-part series, Nicolina, Joe, and Jared explore how rental businesses can strategically use technology to stay competitive. Joe shares his decades of experience watching the industry evolve from paper systems to today's digital tools, while Jared discusses the importance of actually understanding the tech you implement. They talk about important tools like customer portals, telematics, and route optimization, plus what's coming next with AI. The key takeaway? Technology should solve real business problems and empower your entire workforce—from clipboard users to digital natives. Don't just chase the latest trends; make smart choices that drive real results.