Mark Turner is an Institute Professor and Professor of Cognitive Science at Case Western Reserve University. He studies how our brains can innovate or form new ideas, and one of his methods actually involves digging into our use of language. “If I say, ‘You’re digging your own financial grave,’ well, that’s advice about investing. And think of all of the great network in investing. It involves hundreds of thousands of people, and lots of causation, and it goes over time and space, different