Marga Rico set herself the goal of finishing a half ironman in Madrid in less than 5 hours. From Lausanne to Madrid, she built an inspiring story of a woman who decides to challenge herself, while inspiring others with her knowledge and passion for sport.

#inspiringwithoutinspiring has been the slogan of the @ms_margarico project (led together with Greta Avola) which has an innovative marketing and commercial strategy. Marga and Greta brought this challenge to another level, creating an interesting case to learn from. If it has worked for them why it cannot work for you?