Welcome to another episode of "Grow with Technology," where we explore how cutting-edge innovations are transforming our everyday experiences. In today’s deep dive, host Ben Bard and AI co-host Jessica Smith tackle the rapidly evolving world of personalization in marketing and customer service.

Have you ever received an email that was supposed to feel special, but really just had your name plugged into a generic template? Ben and Jessica break down why these old approaches just don’t cut it anymore for today’s consumers. They examine the shift from traditional segmentation and predictive analytics to the groundbreaking potential of generative AI—technology that enables brands to create genuinely individualized experiences at scale.

From AI-powered style guides in online shopping to personalized entertainment and hyper-personalized financial advice, the episode highlights real-world examples and uncovers the psychological impact of true individualization. You’ll also hear valuable insights on how businesses can strategically adopt these technologies without losing the human touch, while maintaining trust and transparency.

Tune in to discover why the future of customer experience is not mass marketing, but mass individualization—and what that means for brands and consumers alike.