One of the most difficult management challenges facing franchisors is defining franchise territories in a way that minimizes cannibalization, but doesn’t leave the market underserved. Franchisors who do this well set their franchisees up for success.

This week on Franchising & You, Sherry Sanchez, Principal at Retail Solutions discusses the most effective way to explore a market for franchisees exploring a market or for franchisors considering and/or entering a new market.

Franchising & You airs LIVE every Saturday at 9:30 AM ET / 8:30 AM CT with each segment available on-demand.

Franchising & You is powered by Franchise Foundry and sponsored by FranFund, Spadea Lignana and Retail Solutions.