This week, Ryan sits down with Managing Partner at Software Pricing Partners, Chris Mele, who shares his knowledge in pricing and why you should develop a monetization practice. Chris tells us one of the biggest mistakes an organization can make is not to update its pricing strategy. Rolling out new pricing is complex and risky, but if done well can level up your company's growth. Luckily today, you'll learn about critical pieces of a monetization practice to help you upgrade your pricing and elevate your business.

Key Takeaways:

🧩  05:48 - 07:52 Expand beyond the price point

🗝  08:35 - 09:34 The key to build a more optimized pricing strategy

😣  10:03 - 11:10 What is the number one mistake most companies make when it comes to pricing?

💡  10:46 - 10:57 What is a monetization practice?

📣  12:34 - 14:25 The reality of discounting

📞  16:51 - 17:57 Finding the right time to discuss pricing is key

💸  19:27 - 21:06 The impact of the pandemic on pricing

🥇  21:57 - 24:54 How to leverage pricing to gain competitive edge

📚  26:57 - 29:40 Sources of intel to inform your pricing strategy