Author of Billion Dollar B2B Ecommerce, Brian Beck, a leading authority on B2B ecommerce joins the Make it Big Podcast to talk through some of the strategies businesses can adopt to make sure they're approaching B2B efficiently and correctly.
(00:00:17) Intros
(00:02:15) Indicators that a company is taking the right approach to B2B
(00:13:15) Involving your sales team
(00:19:00) An HVAC case study
(00:23:59) What sort of investment is needed?
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