The (Un)Ethical Consumer

Exploring Bio-Materials, Material Alternatives and “Mermaidcore/Aesthetic” with Eco-Friendly Designer & TikToker Emi (@emibiolab)


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Happy August! 🌸 Welcome back to The (Un)Ethical Consumer podcast with me, your host, Zoë Goetzmann 🎤 (like always) with our next podcast guest eco-friendly designer Emi (@emibiolab) 🌿. With just over 60K followers on TikTok, Emi went viral for her “mermaid bags” - creating unique content and social media content which explores the aquatic mystery & beauty of Venice, Italy. Drawing upon her passions for Art, Fashion & Science, Emi explores bio-material and material alternatives to create her own sustainable, biodegradable designs using algae-yarn, which she crochets to make truly amazing creations 🪡🧵 In this episode, we speak all about her process, content creation, fashion industry issues (or her issues with the fashion industry) & her future goals as a designer. She’s also currently pursuing her MA at IUAV in Visual Arts and Fashion 💫.


Follow Emi Here:

  • Instagram: @eemieeemi and @emibiolab (to learn more about her Bio Research/Materials/Courses)
  • TikTok: @emibiolab
  • Website (to subscribe to her newsletter!): emibiodesigner.com
  • As always, please make sure to rate our podcast (5 Stars!) and let us know what you thought of this episode :)

    You can also follow:

    • Podcast Instagram: @theunethicalconsumerpodcast
    • TUC Podcast Host Instagram: @byzoesera 🎙️
    • Thank you all so much for listening! 🌱

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      The (Un)Ethical ConsumerBy Zoe Goetzmann