In the third podcast of a series exploring how we process the world around us, Accept and Proceed founder David Johnston sits down with Rapha creative director Alex Valdman to talk about culture.

The conversation takes in Valdman's™s move from the Soviet Union to LA via New York in the 1980s; his immersion in skateboard, hip-hop and graffiti culture; how he built and then dismantled his own streetwear label worn by Kanye West; and what he learned while working with Nike and Levi's™.

Johnston and Valdman go on to discuss subjects including the importance of passion in driving culture and brands, ways to transcend your own ego, and how to stop a brand being a culture vulture.