It was a pleasure to speak to Ross McCulloch, who is the director at the Third Sector Lab. Ross provided us with a real comprehensive breakdown on how digital is, and can be used to improve people's lives through various charities. 

We got to understand various topics in a lot more depth and we were able to discover, through various stories, how powerful collaboration, community and ultimately people coming together to share ideas, thoughts and feelings can be in creating a real social impact.

0:00 - Introduction

06:47 - How do the Third Sector Lab help charities with their digital approach?

12:14 - Engagement with charities on social media

15:19 - How vulnerability online can help people connect

20:40 - Why work in the Third Sector

26:15 - The commercial sector's impact on the third sector

31:26 - Can charities become more effective through collaboration? 

35:00 - A new approach emerges for charities

37:00 - How can charities become more effective online?

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