Episode 72: Exploring Direct to Consumer Commerce – Paul Smith

Guest: Paul Smith – Global Industry Principal for Consumer Products at SAP Customer Experience

Host: Steven Spears – Product Marketing Manager at SAP Customer Experience

My name Steven Spears, Product Marketing Manager for SAP CX by day, and host of the Future of Customer Engagement and Experience Podcast by night.

Today’s episode is all about direct to consumer and how some of your favorite brands are finding new ways to deliver value and foster a relationship directly with customers like never before.

I’m joined by Paul Smith. Paul is the Global Industry Principal for Consumer Products at SAP Customer Experience, and has strategically consulted, architected and delivered digital transformation solutions that engage and improve customer experiences for clients including some of the world’s largest luxury brands, supermarkets, consumer packaged goods companies, off-price retailers, financial services comparison sites, general merchandisers, premium sportswear brands and B2B wholesalers.

On this episode, we discuss the growth of businesses selling direct to consumers, and the benefits and challenges that come with it.

All of that on this episode of the SAP Experts Podcast.

Follow Steven: https://www.linkedin.com/in/steven-spears-57895388/

Follow Sjors: https://www.linkedin.com/in/paulmartinsmith/

Read More - Benefits of direct to consumer: Great for buyers and brands alike: https://bit.ly/34mFBg2

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