Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience?

We talk about:

• The difference between variable pricing and true dynamic pricing
• Why many attractions market it as “plan ahead pricing”
• How dynamic pricing smooths attendance at blockbuster events like holiday lights
• Revenue lifts institutions are seeing — often 5–20%
• How to communicate pricing changes without losing guest trust

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com