I had the pleasure of speaking with Luica Hemsing, a Manager at BCG with a strong background in tech strategy, platform build, and B2B SaaS. We discussed the transformative impact of Generative AI on the automotive industry, focusing on its role in revolutionising the supply chain, developing digital twins, and enhancing customer experiences. We also explored GenAI readiness, the role of technology partnerships, potential risks, and the growing trend of hyper-personalisation. This conversation offered deep insights into the future of mobility and the cutting-edge tech driving it forward.