Regardless of their coverage area or focus, reporters, bloggers and other journalists will always need perspective from experts who offer unique insight into an issue. In addition to helping journalists put topics in greater context, becoming that relied upon source for your industry can also be a major boon for you and your business.

“Whether you’re pitching interviews or relying on op-eds to build that reputation, those are all strategies to be seen as a thought leader over time, but it all comes back to what you add to those conversations,” said Ghidotti Media Relations Manager Joshua Cook. “That’s at the core of every interaction with a reporter when you really want to become that source that they come back to not just once or twice, but time and time again.”

Staying available and providing valuable insight can help you develop and maintain relationships with reporters. Tune into the latest episode of The Ghidotti Podcast as Cook and host Natalie Ghidotti, a former journalist herself, share how you can become a source for journalists and why it can prove so valuable.