In this conversation, Alyssa and Katie Hennessey explore the intricacies of self-publishing and marketing children's books. They discuss the unique challenges of targeting adult buyers while appealing to children, the importance of author branding, and the role of digital platforms in modern marketing strategies. Katie shares insights on engaging with schools and libraries, the significance of creative marketing components, and the necessity of garnering reviews to enhance visibility and credibility in the competitive children's book market. In this conversation, Katie shares valuable insights on book marketing, emphasizing the importance of generating reviews, building an engaged audience, and measuring success through various metrics. She provides practical advice for new authors, highlighting the significance of enjoying the marketing process and utilizing social media effectively to foster community and engagement.