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In this episode of the Talking D&T podcast, I explore the pedagogical approach of product analysis, often known as IDEAS (Investigation, Disassembly, Evaluation, and Analysis). I examine how this signature pedagogy helps develop learners' understanding of technology in society—a core aim of the National Curriculum in England.

I discuss how product analysis bridges curriculum and pedagogy by teaching pupils to examine artefacts through multiple lenses. When handled thoughtfully, this approach enables young people to develop technological knowledge by understanding not just how products function, but why certain materials, components and manufacturing processes were selected.

My conversation highlights two particularly valuable aspects of product analysis:

Firstly, how physical interaction with products—handling a hair clip or observing people using a door—provides unique insights into design decisions and functionality that theoretical discussion alone cannot achieve.

Secondly, how examining products helps pupils recognise technological determinism—the reciprocal relationship between how technology shapes society and how society shapes technology.

Whether you're teaching primary or secondary D&T, this pedagogical approach offers rich opportunities to develop critical thinking and analytical skills. Consider how you might structure IDEAS activities with clear learning intentions: Are you focusing on materials selection, product evolution over time, or user experience?

Have you found effective ways to structure product analysis in your classroom? What impact have these approaches had on your pupils' design thinking and technological understanding? I'd love to hear your experiences.

Acknowledgement:
Some of the supplementary content for this podcast episode was crafted with the assistance of Claude, an AI language model developed by Anthropic. While the core content is based on the actual conversation and my editorial direction, Claude helped in refining and structuring information to best serve listeners. This collaborative approach allows me to provide you with concise, informative, and engaging content to complement each episode.

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