Exploring Size Inclusivity and Redefining Standards in the Apparel Industry

In this episode, Rachel prepares you to have your perspective shifted as we shine a bright light on the murky world of apparel size inclusivity and standards. You're about to understand why you could be a size 12 in one shop and a size 16 in another, as we expose the vanity sizing issue and the wild inconsistencies between brands.

The discussion won't stop there - we'll break down the complex process of fitting garments for a vast array of body types, and highlight the central role of a size medium fit model in establishing a grade rule. Remember, size 16 isn't a ceiling - it's the average, and it's high time all brands acknowledged this by offering a full, inclusive size range.

In this episode, you'll hear:

-Why sizing is not consistent from brand to brand and how brands create and decide on their sizing.

-How to properly determine sizing in your own brand.

-Why involving real bodies in research is key to understanding a full-size range.

-Alvanon - how to use it beyond determining a "standard."

-Why grade rules are misunderstood and the need for standardization.

We can't wait to hear what you think of this episode!

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