063: Exploring the benefits of AAM with Lauren Clemmer

The Association for Accounting Marketing has been around since 1989 when accounting firms could start advertising for their services. Tune in to this episode when host Hugh Duffy talks with outgoing AAM executive director Lauren Clemmer about how the 800-plus member organization got its start and what assets it provides to its members. Hear about the biggest issues marketers in the accounting industry face, how technology is impacting marketing and how the marketing role continues to evolve. Join us! Lauren Clemmer, Executive Director of AAM (retiring at the end of 2019) LinkedIn  |  Twitter  |  Website Lauren Clemmer has been a member and volunteer of AAM for eight years, most recently as co-chair of the Virtual Education Committee.  Formerly the head of marketing for Ciuni & Panichi, Inc., she joined AAM in June 2015 to become the executive director.  Her background includes nonprofit management and the sales and marketing of technology.  In the role of executive director, Lauren is responsible for working with the board president, the executive committee and the board of directors to drive AAM’s vision and strategic plan.  She is also responsible for the general administration of all AAM business, managing vendor and partner relationships, enhancing member engagement and loyalty and serving as the voice of membership.  She is supported by an account manager and staff at AMR. She gives back to her community as a member of the Women’s Board for the Boy and Girls Clubs of Cleveland.  This nonprofit raises funds to provide scholarships to the members going on to college, provide gym clothes for the children and support other programming as needed by the clubs. Lauren has been named to the Accounting Today 100 Most Influential People 2016, 2017 and 2018  as well as the CPA Insider in 2016. Lauren has a bachelor of arts in Psychology from Dickinson College.  She lives in Cleveland with her husband, Denny. Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at [email protected]