The human touch that is so vital to the direct-selling model is also upheld in the affiliate marketing model, even as technology evolves. Affiliate programs pay persons to refer new customers to brands, making satisfied customers a revenue-generating force, and helping a brand grow without hiring more staff. The 80/20 model is key monitoring and logging affiliate performance, feeding strong affiliates, and improving or retraining poor affiliates optimises return effectively. Affiliate also has practical advantages over influencing: it’s scalable, fast to set-up and payment is based on results unlike influencers who are expensive and uncertain in terms of delivering an outcome.

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