It seems that every day we're waking up to a new brand collaboration announcement, both amongst natural brand partners and unlikely pairings as well! In this episode, we're joined by Glossy's Editor in Chief Jill Manoff to unpack this boom and explore how retailers can take note to incorporate elements of collaboration to enhance their in-store experience, target a new consumer, and much more. Listen in and don't forget to follow us on instagram @theretaildarwin for polls, episode announcements, and more!