In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise break down the evolving landscape of out-of-home (OOH) advertising. They go beyond traditional billboards to discuss diverse formats, creative applications, and strategic uses of OOH media in modern marketing campaigns.

(01:10) The definition and scope of OOH advertising

(02:54) Why multi-format OOH campaigns perform better

(04:01) How to choose the right OOH format for a campaign

(05:24) The role of different OOH formats in the marketing funnel

(07:05) Using data-driven insights to identify the best OOH inventory

(09:07) Unlocking the value of secondary markets in OOH

(12:52) Why inventory quality matters in OOH success

(14:35) Unique OOH placements: airports, stadiums, transit ads

(15:47) "Ads that move" – the power of mobile and transit OOH

(18:25) Mobile OOH as a tool for targeted ABM campaigns

This episode is packed with real-world examples and insights on how brands can leverage non-traditional OOH formats to maximize reach, engagement, and campaign effectiveness.