Summary

The conversation centers around the upcoming LIT 7s tournament in Florida, marking the first event of its kind in the United States. Ellaine Gelman, CEO of LIT 7s, discusses the growth of rugby sevens both in the UK and the US, the excitement surrounding the event, and the importance of international competition. The dialogue also highlights the unique aspects of rugby sevens, the event experience for players and fans, and the challenges of establishing rugby in the US. Ellaine shares her vision for the future of rugby sevens, emphasizing the need for more tournaments and opportunities for players.

Takeaways

• LIT 7s is expanding to the US with a tournament in Florida.
• Rugby Sevens is growing rapidly in the UK and the US.
• The event aims to replicate the excitement of international tournaments like Dubai Sevens.
• Women's rugby is the fastest growing segment in the sport globally.
• Rugby Sevens is a fast-paced, exciting game that appeals to spectators.
• The tournament will feature teams from across the US and hopes to attract international teams in the future.
• Streaming all matches will provide exposure for players and teams.
• Fan engagement is crucial for the success of the event.
• Challenges include infrastructure and familiarity with rugby in the US.
• The future vision includes expanding rugby sevens across all states.

Chapters

00:00Introduction to LIT 7s and Its Origins

03:42Rugby Sevens: A Growing Sport in the US

06:31The International Scene of Rugby Sevens

09:35The Impact of the Olympics on Rugby Sevens

12:32Event Experience and Highlights

15:53Streaming and Its Importance for Growth

17:36Teams and Competitions at LIT 7s

18:26Fan Engagement and Social Media Strategy

32:15Challenges of Bringing Rugby to the U.S.

33:01The Importance of Rugby Tournaments

38:03Integrating Rugby Cultures

40:35Getting Started in Rugby

42:45Event Details and Expectations

44:25Keys to Team Success

46:14Accessing the Event and Coverage

50:16Future Vision for Rugby Sevens