This week on the podcast, Brent is joined by Kya Sainsbury-Carter, the Corporate Vice President for Microsoft Advertising. During the episode Kya kicks off by sharing her personal journey, from studying international business at the University of Arkansas to her unexpected but rewarding career in technology. As they continue in the episode, Kya discusses the rapidly changing landscape of advertising and how Microsoft is driving innovation in this space. Kya also highlights the diverse range of products and platforms that Microsoft offers for advertising, including MSN, Bing, Outlook, Xbox, and Skype. She explains how Microsoft Advertising works closely with advertisers, agencies, and publishers to find audiences within the Microsoft ecosystem and extend their reach across the web. Finally, Kya emphasizes the importance of building a business that matters and the goal of making a substantial impact in the industry.