Exploring the Multiverse." I'm excited to share this exciting episode where we discuss wacky "what if" scenarios with a very special guest, Paul Bowen. As this is our16th episode, we thought it was quite fitting to have Paul as a guest as he and Maor (INCRMNTAL's CEO) go back almost 16 years. It's always fascinating to delve into hypothetical situations and explore the possibilities they present. In this episode we answer questions like: What if Apple starts allowing 3rd party app stores globally? What if streamers and influencers could claim attribution based on view through attribution?, and what would happen if 100% of people opt in to allow tracking ? Let's dive into the multiverse and see where our imaginations take us!