Data has become such an integral factor in allowing organizations to identify customer expectations, market trends, and growth opportunities. Learn more about how data can be a competitive advantage for any business looking to enhance its digital experiences.

 

Jim Hertzfeld, Digital Strategy Chief Strategist at Perficient, talks about how data and digital are shaping the customer experience today. Jim highlights how businesses are using data to better understand their customers and provide a better experience. And he shares his perspective on how data and analytics are becoming increasingly more important in the UX ecosystem.

 

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Download and read the Digital Essentials guide series: Part 1, Part 2, and Part 3