The term "parasocial relationship" describes the situation where fans develop emotional bonds with celebrities after seeing them in the media. This can lead to both positive and negative feelings. Fans who closely follow their idols' activities may see any media content featuring the celebrity as personally relevant. This one-sided relationship exists in a pseudo realm, but intense fandom can make fans feel like the media content is a personal message. In some cases, fans may even view their idols as "online boyfriends," leading to strong emotional connections.

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