At Heap, Eric Mistry had successfully developed 30+ automations that ended up saving 20 hours of manual work done by the Director of Customer Education.

In this episode we dive into the question 'Why is there no content on building automations for customer education teams"

01:29 Eric's Journey to Customer Education

07:54 The Lack of Content on Automation in Customer Education

08:26 The Role of Operations in Customer Education

10:21 The Role of Automation in Operations

11:49 Eric's Current Role and Expertise in Automation

15:39 The Definition of Automation

21:57 The Need for Automation in Customer Education

25:25 Common Problems and Tasks that can be Automated

27:55 The Value of Using Zapier for Automation

31:18 The Need for Automation vs. Subscribing to a Product

34:15 What to Automate and What Not to Automate

37:09 The Ideal Source of Truth for Training Programs